The hair oil market is expected to grow to a $3.9B a year product category by 2024. The growth of hair care oils is primarily being driven by the demand for organic hair care products. Just as demand for organic foods has been growing, people are transferring this desire into other product categories, such as hair care.
The hair oil market has traditionally been dominated by coconut oil, almond oil and argan oil, with argan oil seeing some of the largest increases in market share over the past couple of years.
In this competitive market, creating an advantage through product differentiation is a must. One way this can be accomplished is by utilizing a different natural seed oil than the competition.
Organic Baobab Oil
For centuries, the people of Africa have used Baobab Oil for hair care. Only recently has it started to gain popularity in Europe and the Americas.
There are numerous reasons you should consider Baobab Oil as a stand alone or primary ingredient for your next hair care product. Here are our top five reasons:
Baobab Oil Is A Great Hair Conditioner
Baobab Oil is rich in fatty acids that consists of one-third saturated fats, one-third monounsaturated fats, and one-third polyunsaturated fats which are perfect for moisturizing hair. As we will highlight later in this article, Baobab Oil is non-greasy so it can be applied to hair and left overnight to moisturize extremely dry or damaged hair or applied in the morning to control hair frizz. The high levels of Vitamin-C promotes elasticity and strengthens hair. The combination of all these factors makes a Baobab Oil an incredible hair conditioner.
Moisturizes Scalp
The same fatty acid profile that is beneficial for moisturizing hair follicles is also perfect for moisturizing the scalp. Keeping the scalp moist and healthy helps to reduce dry skin flakes. A healthy scalp also helps to promote healthy hair and hair growth.
Reduces Damage From UV Rays and Air Pollution
Baobab oil is a good source of Vitamin-E, which has the ability to reduce damage caused by UV rays. Vitamin-E can help to absorb the energy from UV light and prevent UV-induced free radical damage. Air pollution can also induce free radical damage. Baobab Oils’ high levels of antioxidants neutralize free radicals protecting the hair from damage.
Anti-Inflammatory
Besides acting as a great hair conditioner, the omega fatty acids in Baobab Oil have anti-inflammatory benefits. The anti-inflammatory properties help to treat scalp conditions such as eczema and psoriasis. The anti-inflammatory properties in conjunction with Vitamin’s A, D and E, all found in Baobab Oil can help to promote hair growth.
Non-Greasy Oil
Baobab Oil is light and easily absorbed by hair and skin resulting in a non-greasy oil that won’t clog pores. This extremely gentle oil won’t irritate skin and can be used as a natural cleanser.
This remarkable oil has many other benefits for hair and skin care. As an emerging oil in the Americas and Europe that has a proven history being utilized by communities throughout Africa for centuries, Baobab Oil might just be the perfect ingredient in your next hair care product to help it stand out from the crowd.